Steve Barth

The Interest Stage of the Consumer Decison Journey

The interest stage of the consumer decision journey is the time that your potential customer is actively researching options to solve their problem or fill their need. The interest stage is, therefore, your primary opportunity to reach out and influence their purchase decision. For over 100 years, researchers have attempted to make sense of the …

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The Awareness Stage – Touchpoints In Your Client’s Decision Journey

Previously, we discussed the mapping of the consumer decision-making journey and suggested digital channels effective in communicating with a prospective buyer. The initial stage is the awareness stage. That is the stage that a consumer first becomes aware that they have a need or a problem to solve. They have already been exposed to messaging …

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Promoting your business – influencing  your prospect’s buying journey

Previously, we wrote about the importance of the Four Ps as a framework for thinking about all aspects of marketing your business. Again, the Four Ps are Product, Price, Place and Promotion. For the purposes of this post, we are primarily interested in helping you get found by the consumer needing your product at the …

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Why All Business Owners Need to Address the Four Ps of Marketing

The four Ps are a simple and memorable set of factors used for decision making in marketing for business enterprise large and small. The four Ps are Product, Price, Place, and Promotion and are illustrated in the model framework diagram below: Product A product or service is the primary solution that provides revenue in exchange …

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