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Most businesses can benefit from taking steps to enhance their reputation by engaging publicly with happy, unhappy and prospective clients. Here are some suggestions and guidelines to consider incorporating into your daily routine to help your business grow with sound reputation management:

Sometimes there is nothing like looking at another business that has struggled with similar issues, taking the learnings, simulating successful tactics and avoiding situations that didn’t work. Most professional schools incorporate case studies into curriculum. Success simulation also works in sports, music and art. In this post we look at an actual local business, observe …

Case study: Air Conditioning and Heating Service and Repair Read More »

Last time, we posted a digital presence checklist for business operators to review as they are grappling with growth goals and plans for 2023. Upon reflection our editor pointed out great customer service is an important factor for capturing and retaining new clients. Clearly at that moment of truth when a prospective client is making a purchase …

Customer Service Challenges With Too Many Channels Read More »

Begin 2023 with a basic checklist of key items that most if not all businesses should do to improve their digital presence, build awareness, and get found when a prospective client has a need that you can fulfill.

Recently, I was scrolling on one of my social media feeds and I noticed an event that might interest me in a sponsored post. I took a screen capture of the post and kept scrolling as I didn’t have time in that moment to click through, look at more information and fill out a registration …

Consumer Journey Process – The Decision Read More »

The interest stage of the consumer decision journey is the time that your potential customer is actively researching options to solve their problem or fill their need. The interest stage is, therefore, your primary opportunity to reach out and influence their purchase decision. For over 100 years, researchers have attempted to make sense of the …

The Interest Stage of the Consumer Decison Journey Read More »

Previously, we discussed the mapping of the consumer decision-making journey and suggested digital channels effective in communicating with a prospective buyer. The initial stage is the awareness stage. That is the stage that a consumer first becomes aware that they have a need or a problem to solve. They have already been exposed to messaging …

The Awareness Stage – Touchpoints In Your Client’s Decision Journey Read More »

Previously, we wrote about the importance of the Four Ps as a framework for thinking about all aspects of marketing your business. Again, the Four Ps are Product, Price, Place and Promotion. For the purposes of this post, we are primarily interested in helping you get found by the consumer needing your product at the …

Promoting your business – influencing  your prospect’s buying journey Read More »

While our national holiday is in place to rightfully celebrate advances in the labor movement since the industrial revolution, let’s also remember that this is not a paid holiday for millions of workers. In fact, in many cases it is extra work for no additional compensation. According to the U.S. Small Business Administration 44% of …

Labor Day Musings Read More »

The four Ps are a simple and memorable set of factors used for decision making in marketing for business enterprise large and small. The four Ps are Product, Price, Place, and Promotion and are illustrated in the model framework diagram below: Product A product or service is the primary solution that provides revenue in exchange …

Why All Business Owners Need to Address the Four Ps of Marketing Read More »

Steps that all business operators can follow Search engine optimization is a valuable marketing exercise that drives organic traffic to your website. SEO is a must, particularly for small business owners and those running e-commerce sites. After all, if consumers can’t find you when they need the service or product that you offer, you are …

Do it yourself search engine optimization Read More »

I am frequently asked by new clients as well as family and friends why their business cannot seem to be found in a basic search unless their firm name is used, even though their website has been in existence for months or even years. Sometimes I am asked to help with a paid search campaign. …

Create a Digital Presence for Your Business Read More »