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Previously, we discussed the mapping of the consumer decision-making journey and suggested digital channels effective in communicating with a prospective buyer. The initial stage is the awareness stage. That is the stage that a consumer first becomes aware that they have a need or a problem to solve. They have already been exposed to messaging …

The Awareness Stage – Touchpoints In Your Client’s Decision Journey Read More »

Previously, we wrote about the importance of the Four Ps as a framework for thinking about all aspects of marketing your business. Again, the Four Ps are Product, Price, Place and Promotion. For the purposes of this post, we are primarily interested in helping you get found by the consumer needing your product at the …

Promoting your business – influencing  your prospect’s buying journey Read More »

While our national holiday is in place to rightfully celebrate advances in the labor movement since the industrial revolution, let’s also remember that this is not a paid holiday for millions of workers. In fact, in many cases it is extra work for no additional compensation. According to the U.S. Small Business Administration 44% of …

Labor Day Musings Read More »