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How to Build Digital Media Credibility In today’s digital age, local businesses face fierce competition in the online marketplace. Building an effective online presence is crucial for the success of most businesses. Two strategies are the tried-and-true traditional public relations approach and a link-building approach with credible third-party authorities. At the highest level both approaches …

Traditional Public Relations Versus a Website Link-Building Approach Read More »

In the era of rapidly evolving social media platforms, short videos have emerged as a dominant force in capturing our attention and shaping our online experiences. Platforms like Instagram, Facebook, TikTok and YouTube have harnessed the power of short video content to revolutionize the way we communicate, entertain and express ourselves. From viral challenges to …

Short Video Unleashes Creativity and Connection Read More »

Email marketing is a direct and personal way to reach your audience. Unlike social media, where your message can get lost in the noise or algorithms, email goes straight to your subscribers’ inboxes.

The most basic definition for return on investment in marketing is the measure of profit or loss that somebody generates on their digital marketing activities or (Net Profit/Total Cost) X 100. The challenge is deciding whether each isolated campaign in each channel by itself is making a contribution.

Most businesses can benefit from taking steps to enhance their reputation by engaging publicly with happy, unhappy and prospective clients. Here are some suggestions and guidelines to consider incorporating into your daily routine to help your business grow with sound reputation management:

Sometimes there is nothing like looking at another business that has struggled with similar issues, taking the learnings, simulating successful tactics and avoiding situations that didn’t work. Most professional schools incorporate case studies into curriculum. Success simulation also works in sports, music and art. In this post we look at an actual local business, observe …

Case study: Home Service and Repair Read More »

Last time, we posted a digital presence checklist for business operators to review as they are grappling with growth goals and plans for 2023. Upon reflection our editor pointed out great customer service is an important factor for capturing and retaining new clients. Clearly at that moment of truth when a prospective client is making a purchase …

Customer Service Challenges With Too Many Channels Read More »

Begin 2023 with a basic checklist of key items that most if not all businesses should do to improve their digital presence, build awareness, and get found when a prospective client has a need that you can fulfill.

Recently, I was scrolling on one of my social media feeds and I noticed an event that might interest me in a sponsored post. I took a screen capture of the post and kept scrolling as I didn’t have time in that moment to click through, look at more information and fill out a registration …

Consumer Journey Process – The Decision Read More »

The interest stage of the consumer decision journey is the time that your potential customer is actively researching options to solve their problem or fill their need. The interest stage is, therefore, your primary opportunity to reach out and influence their purchase decision. For over 100 years, researchers have attempted to make sense of the …

The Interest Stage of the Consumer Decison Journey Read More »

Previously, we discussed the mapping of the consumer decision-making journey and suggested digital channels effective in communicating with a prospective buyer. The initial stage is the awareness stage. That is the stage that a consumer first becomes aware that they have a need or a problem to solve. They have already been exposed to messaging …

The Awareness Stage – Touchpoints In Your Client’s Decision Journey Read More »

Previously, we wrote about the importance of the Four Ps as a framework for thinking about all aspects of marketing your business. Again, the Four Ps are Product, Price, Place and Promotion. For the purposes of this post, we are primarily interested in helping you get found by the consumer needing your product at the …

Promoting your business – influencing  your prospect’s buying journey Read More »