Digital Presence Checklist
Begin 2023 with a basic checklist of key items that most if not all businesses should do to improve their digital presence, build awareness, and get found when a prospective client has a need that you can fulfill.
Digital Marketing Best Practices
Consumer Journey Process – The Decision
Recently, I was scrolling on one of my social media feeds and I noticed an event that might interest me in a sponsored post. I took a screen capture of the post and kept scrolling as I didn’t have time in that moment to click through, look at more information and fill out a registration …
The Interest Stage of the Consumer Decison Journey
The interest stage of the consumer decision journey is the time that your potential customer is actively researching options to solve their problem or fill their need. The interest stage is, therefore, your primary opportunity to reach out and influence their purchase decision. For over 100 years, researchers have attempted to make sense of the …
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The Awareness Stage – Touchpoints In Your Client’s Decision Journey
Previously, we discussed the mapping of the consumer decision-making journey and suggested digital channels effective in communicating with a prospective buyer. The initial stage is the awareness stage. That is the stage that a consumer first becomes aware that they have a need or a problem to solve. They have already been exposed to messaging …
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Promoting your business – influencing your prospect’s buying journey
Previously, we wrote about the importance of the Four Ps as a framework for thinking about all aspects of marketing your business. Again, the Four Ps are Product, Price, Place and Promotion. For the purposes of this post, we are primarily interested in helping you get found by the consumer needing your product at the …
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Why All Business Owners Need to Address the Four Ps of Marketing
The four Ps are a simple and memorable set of factors used for decision making in marketing for business enterprise large and small. The four Ps are Product, Price, Place, and Promotion and are illustrated in the model framework diagram below: Product A product or service is the primary solution that provides revenue in exchange …
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Do it yourself search engine optimization
Steps that all business operators can follow Search engine optimization is a valuable marketing exercise that drives organic traffic to your website. SEO is a must, particularly for small business owners and those running e-commerce sites. After all, if consumers can’t find you when they need the service or product that you offer, you are …
Create a Digital Presence for Your Business
I am frequently asked by new clients as well as family and friends why their business cannot seem to be found in a basic search unless their firm name is used, even though their website has been in existence for months or even years. Sometimes I am asked to help with a paid search campaign. …
Responsive Display Ads in Your Marketing Mix
Responsive display ads can form part of a successful Google Ad campaign. The tactic allows you to input a few details that transform into adaptable and responsive advertising. How do responsive display ads work? Google Ads takes the assets that you upload to its platform and creates ads to display across websites, platforms, and apps. …
Understanding digital display targeting
Ever wonder about those ads that follow you around? When someone uses a search engine to research a service or product, if your business isn’t seen in the search result, an alternative will be chosen. If that consumer is ready to buy in that moment, it’s a missed opportunity. Google has called that the Zero …