Digital Marketing Best Practices

Traditional Public Relations Versus a Website Link-Building Approach

How to Build Digital Media Credibility In today’s digital age, local businesses face fierce competition in the online marketplace. Building an effective online presence is crucial for the success of most businesses. Two strategies are the tried-and-true traditional public relations approach and a link-building approach with credible third-party authorities. At the highest level both approaches […]

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Short Video Unleashes Creativity and Connection

In the era of rapidly evolving social media platforms, short videos have emerged as a dominant force in capturing our attention and shaping our online experiences. Platforms like Instagram, Facebook, TikTok and YouTube have harnessed the power of short video content to revolutionize the way we communicate, entertain and express ourselves. From viral challenges to

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Case study: Home Service and Repair

Sometimes there is nothing like looking at another business that has struggled with similar issues, taking the learnings, simulating successful tactics and avoiding situations that didn’t work. Most professional schools incorporate case studies into curriculum. Success simulation also works in sports, music and art. In this post we look at an actual local business, observe

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Customer Service Challenges With Too Many Channels

Last time, we posted a digital presence checklist for business operators to review as they are grappling with growth goals and plans for 2023. Upon reflection our editor pointed out great customer service is an important factor for capturing and retaining new clients. Clearly at that moment of truth when a prospective client is making a purchase

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The Interest Stage of the Consumer Decison Journey

The interest stage of the consumer decision journey is the time that your potential customer is actively researching options to solve their problem or fill their need. The interest stage is, therefore, your primary opportunity to reach out and influence their purchase decision. For over 100 years, researchers have attempted to make sense of the

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