Multi-Channel Targeted and Retargeted Display
Think of your best customers. Let LocalLook help you find more of them.
The LocalLook geo fencing technology allows advertisers to reach users wherever they go including competitor’s locations or events they attend. With precise polygon location mapping, we target actual buildings, parking lots, event venues (not just entire blocks) where your “look alike” audience frequents.
If your ideal prospect can be defined by where they go, geo fencing consistently delivers great results and high return on advertising investment and should be part of your omni-channel digital marketing effort.
One of the most powerful tactics available to business operators who are trying to grow volume but do not yet dominate search results in all product and service categories with Google and Bing is search retargeting. LocalLook uses technology that captures data associated with the search and then delivers your message to these “intenders” for up to 30 days after that search.
This gives you, the business operator, an opportunity to create brand awareness during the entire customer decision journey from the time that they first think about researching your product until the moment that they decide to buy.
Search retargeting is a powerful tactic that most major national brands use regularly but is surprisingly a missed opportunity by many local businesses. It can give your business a secret weapon against competitors who may rank higher in search results. Often it leads to those competitors asking “what are you doing that they are not?”
Category Contextual Targeting
Category contextual targeting delivers your message to your potential customer based on the content that they are reading or video they are watching online. This content is aligned with the product or service that you offer and is presented to the reader as part of the the experience designed by the content publisher.
Research has historically indicated that relevant ads consistent with the topical content being viewed is appreciated by most consumers. This makes contextual adverting quite effective during the awareness and decision phase of the consumer journey.
Keyword Contextual Targeting
Keyword targeting makes placement decisions based on people that search for your designated keywords. For example, if you have a campaign focused on furniture, you would input furniture and furniture-related specific keywords. LocalLook technology then finds relevant websites that include your keywords, as well as relevant audiences that have an interest in those targeted words and phrases. Your message will follow your prospect around on all of their digital devices including smart phone, tablet, laptop, desktop and even smart TVs. Again, awareness of your brand increases with each session for 30 days or the amount of time that you designate. At the time that prospect is ready to make a decision, they will have seen your message 2 to 19 times.
Re-engage consumers by sending your message to them as they surf the web, use different apps and engage on social media. According to Think With Google, 97% of first-time visitors to your website will not take action. LocalLook will deliver your ad up to 30 days later to remind your best prospects that your business is ready to serve them when they are ready to make the purchase. The larger the magnitude of the decision the more time the buyer will take before making contact with your business or your competitor. Site retargeting allows you to make good use of that time to increase awareness of your brand and any special offers so that when that moment of truth arrives your business has the best chance of getting the sale.
Customer Relationship Management / mail list targeting
U.S. Postal Service Mail (snail mail) marketing is one of the most popular forms of regular messaging for local businesses and non-profits still to this day. While it is effective, it has been proven that delivering targeted digital display and video spots to the households on your mailing list increases responsiveness to snail mail campaigns. Leverage the investment already made in your CRM and curated snail mail list by uploading your mail database into the LocalLook Network system. Deliver targeted display and television / Over the Top video spots along with your next snail mail campaign and watch your audience response rate improve. This is especially effective for auto dealer service departments and any retailer or restaurant with a loyalty club.
Contact us to learn how CRM lists can benefit your digital marketing efforts and add value to snail mail programs that you may have used for decades!