multichannel marketing

Last time, we posted a digital presence checklist for business operators to review as they are grappling with growth goals and plans for 2023. Upon reflection our editor pointed out great customer service is an important factor for capturing and retaining new clients. Clearly at that moment of truth when a prospective client is making a purchase …

Customer Service Challenges With Too Many Channels Read More »

Recently a new car dealer client remarked that they moved up in their regional dealer rankings for their brand for the first time in recent memory after making numerous changes in their “go to market” system. I would like to think that our multichannel targeted digital marketing program contributed to that result. However, massive other …

What are they doing that we are not? Read More »